Challenge
- Giving tourists a chance to explore Paris in a different way, at their own pace, with the world's largest network of hop-on hop-off buses.
- Offering well thought-out tours for a demanding customer base in a very competitive market.
- Helping visitors take home fantastic vacation memories.
Solution
The Open Tour presents itself as a practical and enjoyable alternative for visitors to Paris. Tourists enjoy a unique view of the capital from the upper deck of the easily recognizable buses.
They can hop off at Open Tour-specific stops that are always near one of the city's myriad attractions.
The careful attention given to the very diverse customers comes through in the audio-guides, available in 10 languages. The bus is also an environmentally-conscious choice, producing four times lower carbon emissions than cars.
"The Open Tour took me to the city sights and I was able to hop on and off as often as I liked. From this completely different vantage point, you see the city through different eyes."
Eléonore B.C
Open Tour customer
Open Tour customer