Challenge
- Giving tourists a chance to explore Paris in a different way, at their own pace, with the world's largest network of hop-on hop-off buses.
- Offering well thought-out tours for a demanding customer base in a very competitive market.
- Helping visitors take home fantastic vacation memories.
50
stops served
4
tours around Paris
100
sites and accessible monuments
Solution
Open Tour Paris is a practical and enjoyable alternative for visitors in Paris. Tourists can enjoy a unique view of the capital from the upper deck of the easily recognizable blue-white-red buses.
They can hop on and off at Open Tour-specific stops that are always near one of the city's attractions.
The careful attention given to the very diverse customers comes through in the audio-guides, available in 10 languages. The bus is also an environmentally-conscious choice, producing four times lower carbon emissions than cars.
An augmented reality experience is also available in the Open Tour shop in Paris. State-of-the-art glasses offer 360° panoramic views of four cities where Extrapolitan is present... a taste of the unique experience lived on an Open Tour bus.
"Open Tour took me to the city sights and I was able to hop on and off as often as I liked. From this completely different vantage point, you see the city through different eyes."
Open Tour customer